Even if you have a ton of experience when it comes to personal development, and your goal is to share it with the rest of the world, your business will undoubtedly fail if you don’t find a way to get the audience familiar with your brand.
It’s pretty simple – those who have the most leads are the ones who are running the show.
If you know that your personal development business has what it takes to make a positive impact in people’s lives but you’re not sure how to generate more leads and make your brand more recognizable, this 4-step guide will give you the information you were looking for.
Optimize your website for conversions
Although nowadays it’s pretty easy to set up a website, having an amazing-looking website won’t do much for your business if you don’t pay attention to conversion optimization.
If you’re a newbie when it comes to digital marketing, to put it in simple terms, conversion optimization is the process of increasing the number of users who will take the desired action (like becoming a customer or filling out a form on your website).
It helps you to achieve your goals by turning your visitors into your customers. Most businesses get completely wrapped up in the process of optimizing their website to drive traffic to their site that they often forget about the equally important step of converting their visitors into leads or sales.
Here is what you need to do in order to optimize your website for conversions:
Pay close attention to the user experience
If you’re lucky enough and people have clicked on your website, you want to make sure they stay there.
This is why you need to keep your audience engaged and make it easy as possible for them to find what they’re searching for.
How many times have you visited a website and left it immediately, because of all the annoying pop-up windows, or because you weren’t able to find the contact information right away?
These are some of the questions you need to ask yourself when optimizing your website:
– Is it easy for visitors to find the information they are looking for?
– Is my content engaging and providing solutions to customers’ problems?
– Does my website have a clean and mobile-friendly design?
– Are my contact information visible and easy to find?
The easiest way for you to understand your audience is to evaluate your site from a customer’s point of you. If certain things annoy you when you’re scrolling through a website, there’s a pretty big chance your audience thinks the same.
A strong CTA (Call To Action) is your best friend
The next step is to create ways for your audience to engage with your site. For example, if you’re selling an online course, you don’t want to hide the call to action button at the bottom of your page where a big part of your visitors won’t even notice it. You want to make it as visible as possible, without being pushy. It needs to be clear and easy for visitors to take action.
Your CTA doesn’t even need to be sales-oriented. You can also use soft call-to-actions and, for example, invite visitors to subscribe to your newsletter.
This allows you to build a strong relationship with your visitors and gives you the space to expose them to your content and novelties in your business.
Keep it simple
The thing you want to avoid at all costs is to complicate the way someone can contact you, or create a purchase process that is difficult to understand.
If your users can’t easily figure out how to take a certain action, they’ll leave your website and search for a competitor who offers them what they want more clearly.
Your contact information, as well as your CTAs, need to be inviting, interesting, easily noticeable, and simple.
This will guarantee that your potential customers won’t leave before actually taking action on your website.
Produce high-quality and valuable content
Engaging and informative content is still one of the most powerful ways to attract traffic to your website, which then gives you the opportunity to increase engagement and turn your visitors into leads.
Having an honest approach to your audience, offering them concrete solutions to their problems in a relevant and interesting way will always be recognized.
There is no doubt that the visual presentation of your content is an extremely important factor, but none of this will bring results if useful and unique content doesn’t stand behind those visuals.
Ask satisfied clients for testimonials
One of the best ways to generate more leads is to give visitors evidence in the form of testimonials of previous clients.
When it comes to business growth, customer reviews are a major factor that shouldn’t be ignored.
Just think about it for a moment. Before you buy a product or go to a restaurant, how often do you check what other people have to say?
Testimonials are an extremely powerful tool for gaining the trust of potential customers and are often the final push that motivates them to take the desired action.
Run a giveaway
Giveaways are another effective channel to generate leads. Additionally, they help you to engage with your audience and make them familiar with your services and products.
A great thing about giveaways is that they’re pretty simple to organize and if done right, they can bring amazing results and increase brand awareness.
When creating a giveaway, you need to make sure that you know who your target customers are. Remember, your goal is to generate new leads, so you want to avoid attracting people who are just looking for free stuff.
You should also make sure that your giveaway rules are easy to follow. No matter how tempting the award may be, complicated giveaways will drive intentional customers away. When running a giveaway, make sure it’s interesting, fun, but also strategic. It serves as an ideal opportunity to present your brand and to get people interested in what you offer.
In the long run, quality always wins. If you’re working hard to deliver value to potential clients, you’re already on the right path. And these tips will help you not only to generate more leads but to build a long-term relationship with your audience and keep them interested enough to take action.